Here i will analyse a music video each week using Andrew Goodwins music video theory.
Goodwins theory was that (in) every music video..
1. Demonstrates genre charecteristics
2. There's a relationship between lyrics and visuals
3. There's a relationship between music and visuals
4. Demans to promote/sell the artist
5. There's frequently reference to notion of looking and particularly excessive use of female sex appeal
6. There's often intertextual reference to films, tv shows etc.
http://www.youtube.com/watch?v=uelHwf8o7_U&feature=related
This music video features Eminem and Rihanna, two very well known celebrities in the music industry. The genre of this song is Hip hop/Rap. The video demonstrates the genres so well that i think if you muted the sound and just watched the video you could find out what genre it was. There's a white man rapping and even though this isn't very common, Eminem is such a well-known rap artist it isn't contraversial anymore. There are many clips where a man is violent towards a woman, they're getting initmate and she is hardly wearing any clothes. These are all characteristics of this type of music as it's about men being powerful and having good looking 'sexy' women at their feet. Also when the artists are singing, Rihanna just standing there wearing a hoody and nothing much else and bright, red vibrant hair, standing outside a burning house and flames everywhere is representative of this genre.
This video is both narrative and star production based. There is a direct link between the lyrics and the narrative 'where you going? get back' -and we can see the man stopping the woman from walking off.
The artists are shown all throughout the video as there are many cuts from the narrative and to the artists, close ups of them and long shots of them in very surreal places. Standing right outside a large fire and in an empty field at sun set, promoting them individually with their talents.
There is a high use of voyeuristic treatment of the female body in this video as both the artist and the actress in the narrative part are young, good looking women who are showing off their bodies all throughout. Also when the male actor is pulling, forcing and getting intimate with the female it is a very obvious sex appeal.
I cannot find any intertexual reference in this video but it has a very filmy feel to it; something you would see in films and not always in music videoes.
